Case studies > Building brand and driving sales
The project at a glance
As a start-up The Key Revolution had no brand awareness. The communications challenge was to create this awareness. By building buzz in anticipation of the product launch, we were able to create the right conditions for the launch and ensure that the products sold quickly.
Results
- Week 1: 24 pieces of coverage, including SkyNews Online, Comms Business and ShinyShiny
- Month 1: 33 pieces of coverage, including CRN, MicroScope, Computing and Yahoo News
- Reviews programme generated positive reviews in the FT’s How To Spend It, The Sunday Telegraph, The Independent and Pocket-Lint