Case studies > Renewable energy: media, stakeholder and community engagement
The project at a glance
kwittken + company’s challenge was to launch the plans to develop the UK’s first commercial-scale geothermal power plant; an immerging renewable energy technology which was not previously considered in the same sphere as solar PV or wind energy generation, despite its benefits. Following the launch, kwittken + company was to establish and run a media relations and community outreach programme.
Objectives
- Launch the proposed geothermal power plant plans
- Introduce deep geothermal technology to the media and to policy-formers as a viable and beneficial renewable technology for the UK
- Position the client as a thought leader in the deep geothermal sector
- Lobby opinion formers on industry issues such as feed-in tariff rates, match funding, etc
- Run an ongoing media and community relations campaign
- Revitalise and enhance an outdated website with new copy and a new design
Results
- Over 30 pieces of national, broadcast, regional and trade coverage of the launch secured New GEL website completed just 2 weeks after contract signature
- Successful two day consultation for local residents resulted in 82% of attendees saying they supported the development of geothermal power in their area Meetings secured with local MPs and energy policy-makers to promote deep geothermal development in the UK
- GEL now part of a wider lobbying movement focused on feed-in tariff rates for renewable energy providers