Case studies > Supporting growth in the UK, France & Germany through integrated comms
The project at a glance
DataFlux appointed kwittken + company to launch its brand in Europe and to deliver a programme of communications and integrated marketing activity to support the sales process.
Results
Highlights of the integrated communications programme include:
- Regular generation of 40 pieces of coverage monthly
- 1.5 million opportunities to see for the DataFlux brand across key publications each month
- 15 speaker opportunities annually
- 7 exhibitions managed entirely by kwittken + company including sales support on the stand
- 100 prospects at annual customer event in London entirely managed by kwittken + company
- Thought leadership research commissioned on the financial sector in light of the global economic meltdown