Case studies > Transforming reputation of a heritage brand
The project at a glance
kwittken + company transformed Cable&Wireless’ UK business and trade communications in to a consistent programme aligned with corporate objectives.
Results
By doing so, kwittken + company was able to secure consistently impressive results such as:- 16 executive profiles secured across CNBC, CNN, Information Age, Computing, CBR and the FT
- 23 speaking slots months including Mobile World Congress and FT World Telecoms
- 40 pieces of vertical sector coverage secured to reach non-IT decision makers
- In excess of 25 pieces of coverage per month generated within the UK trade for major releases
- Developed a new set of enterprise case studies and managed customer interviews
- Regularly generated coverage with an AEV of over £1 million per month